catalogue marketing

catalogue marketing
Direct marketing by means of print, DVD, or electronic catalogues mailed to selected customers, made available in stores, or presented online. See also catalogue store

Big dictionary of business and management. 2014.

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  • catalogue — ▪ I. catalogue cat‧a‧logue 1 [ˈkætəlɒg ǁ lɒːg, lɑːg] also catalog noun [countable] MARKETING 1. a book containing a list of products that are for sale together with their prices: • You will find the product listed on page 19 of our current catal …   Financial and business terms

  • catalogue — 1) A book, brochure, computer disk, or website containing details of items for sale, as used in catalogue marketing See also electronic catalogue 2) (directory) A structured listing of registered websites in different categories. Yahoo! and… …   Big dictionary of business and management

  • Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… …   Wikipedia

  • Marketing metric audit protocol (MMAP) — The marketing metric audit protocol (MMAP) is the Marketing Accountability Standards Board (MASB) s formal process for connecting marketing activities to the financial performance of the firm. The process includes the conceptual linking of… …   Wikipedia

  • multichannel marketing — Marketing one s products or services using two or more marketing channels, often to reach more than one market segment (see market segmentation). Retail chains, for example, besides using the shops to distribute their products, quite often also… …   Big dictionary of business and management

  • IKEA Catalogue — The IKEA Catalogue (US spelling: IKEA Catalog) is a popular mail order catalogue published annually by the Swedish home furnishing retailer, IKEA. First published in Swedish in 1951, the catalogue is now published each summer in 55 different… …   Wikipedia

  • Socially responsible marketing — is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.Armstrong, Gary, and Philip Kotler. Principles of Marketing . 12th ed. Upper Saddle River, NJ:… …   Wikipedia

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Multichannel marketing — is marketing using many different marketing channels to reach a customer.[1] In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective… …   Wikipedia

  • Descriptive Catalogue (1809) — The title page of the Descriptive Catalogue The Descriptive Catalogue of 1809 is a description of, and prospectus for, an exhibition by William Blake of a number of his own illustrations for various topics, but most notably including a set of… …   Wikipedia

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